"For me, weaving data, stories or just patterns, is about creating tangible representations of intangible layers. In my work, those designs are created based on the analysis of stories, but mostly about the context around the words. The rhythm, breath, pauses, are things you can’t quantify or put a word on, but they add as much meaning as the words themselves to the stories. These aspects represent feelings, and that is the most human side of storytelling. That is also where people naturally connect. When you tell me a story, I connect with you because of how you made me feel. So creating patterns based on that, is assigning a form and a shape, a real one. It’s kind of saying, “Hey, this really exists,” and then translating it to a physical piece, like a weaving. Because you can touch it, it seems more real than a story you once uploaded to the cloud and you don’t even remember that it exists."

“I don't think you can have business without ethics. So, that’s where my more humanitarian stuff comes in and I remind myself that I have to not do harm. I have to figure out a way of doing this where I'm enjoying it and other people are liking it — but I want us all to feel like we're not contributing to the destruction of the planet while we're doing this. So, I have to run my business mindfully.

The best things always have an antagonism. I don't think we should stop doing them because of that antagonism, I think we should just get creative and find better solutions”