Social media is a way of communicating with people and it should feel like that’s what you’re doing with your audience. Giving them an insight into your process, your ideas or your inspiration, especially if you are working in the creative industry. I don’t want to be served constant content that looks highly curated or like a shop window; I much prefer posts that pose a question or spark an idea. It should feel like you’re having a chat, not performing a well-rehearsed presentation. I think that is actually where a lot of people get it wrong and find their engagement goes down, because the content becomes expected or predictable.
