Social media is a way of communicating with people and it should feel like that’s what you’re doing with your audience. Giving them an insight into your process, your ideas or your inspiration, especially if you are working in the creative industry. I don’t want to be served constant content that looks highly curated or like a shop window; I much prefer posts that pose a question or spark an idea. It should feel like you’re having a chat, not performing a well-rehearsed presentation. I think that is actually where a lot of people get it wrong and find their engagement goes down, because the content becomes expected or predictable.
What we need is a culture where the common experience of trauma leads to a normalization of healing.
“I don’t feel that it is necessary to know exactly what I am. The main interest in life and work is to become someone else that you were not in the beginning. If you knew when you began a book what you would say at the end, do you think you would have the courage to write it? What is true for writing and for a love relationship is true also for life. The game is worthwhile insofar as we don’t know what will be the end.”
— Michel Foucault