Exhibited in this image like a prototype in a pamphlet at a munitions or medical appliances trade fair, the vehicle appeared imbued with a powerful mystique as “a superlative [designer] object.”

Opening a new product is a kind of metaphorical defloration:" This virgin product is mine, for the very first time. When I am finished with it (special, unique person that I am), everyone is. It is history." Industries design and plan according to this mind-set.