What is social about social media. The online world is full of algorithms that can analyse and predict human behaviour, social media looks at what individuals like and feeds more of the same back to them creating bubbles of isolated utopias away from enormous amounts of information were all you see is what you like. We live online, disclosing nearly every aspect of our personal lives, removing our privacy and uploading our identities - but we are normalised to this without a second thought. What are the implications of social media platforms for power, the economy, politics and ourselves? - If you liked that, you'll love this.