“Basically, we ignore best practices on purpose because that’s the only way to create something that might be more interesting than just optimizing for conversion. I think that comes from a mindset of thinking from within, thinking inductively, rather than thinking from the outside, if that makes any sense.”
For many years I’ve been in desperate search of taste. I think people wrongly assume that your taste is a birthright, that it will fall into your lap. I don’t think so. I think you have to run after it.
I’ve always had a website. What am I going to put on it? I want to make art to put on it. Eventually I realized the webpage can be art itself. At the time, though, you have to realize that the idea of personal homepages was a much more creative expression of one’s identity than it is today.
Pay particular attention to the moments that take your breath away a beautiful sunset, an unusual eye color, a moving piece of music, the elegant design of a complex machine.
Creativity is a fundamental aspect of being human. It's our birthright. And it's for all of us.
Creativity doesn't exclusively relate to making art. We all engage in this act on a daily basis.
To create is to bring something into existence that wasn't there before.
"I think the reason I love making websites is the same reason I was so into architecture as a child. I would draw these elaborate floor plans of imaginary living spaces. Creating these diagrams was a form of playing for me. I’d navigate the drawings almost like a video game and imagine how each space would feel to live in. I think in many ways building websites is about creating environments to play in."