“Basically, we ignore best practices on purpose because that’s the only way to create something that might be more interesting than just optimizing for conversion. I think that comes from a mindset of thinking from within, thinking inductively, rather than thinking from the outside, if that makes any sense.”

For many years I’ve been in desperate search of taste. I think people wrongly assume that your taste is a birthright, that it will fall into your lap. I don’t think so. I think you have to run after it.

I’ve always had a website. What am I going to put on it? I want to make art to put on it. Eventually I realized the webpage can be art itself. At the time, though, you have to realize that the idea of personal homepages was a much more creative expression of one’s identity than it is today.

Look for what you notice
but no one else sees.

Pay particular attention to the moments that take your breath away a beautiful sunset, an unusual eye color, a moving piece of music, the elegant design of a complex machine.

Creativity is a fundamental aspect of being human. It's our birthright. And it's for all of us.

Creativity doesn't exclusively relate to making art. We all engage in this act on a daily basis.

To create is to bring something into existence that wasn't there before.

"I think the reason I love making websites is the same reason I was so into architecture as a child. I would draw these elaborate floor plans of imaginary living spaces. Creating these diagrams was a form of playing for me. I’d navigate the drawings almost like a video game and imagine how each space would feel to live in. I think in many ways building websites is about creating environments to play in."