there is culture and then there is the culture industry. Graphic designers practice in the latter but want to be taken seriously in the former
I guess there is a lot of latitude in what you can say when writing about a topic that does not exist. A friend of mine once published a book called Snakes of Hawaii. A number of libraries wrote him ordering copies. Well, there are no snakes in Hawaii. All the pages of his book were blank.
“At some point, we must remind ourselves, any changes we make to a creation no longer make it better but just different (and sometimes worse),”
Process is more important than outcome. When the outcome drives the process we will only ever go to where we’ve already been. If process drives outcome we may not know where we’re going, but we will know we want to be there.
Designers are asked to have a tremendous number of technical and analytical skills at our disposal to communicate information that is unfamiliar to us. Borrowing from Alice Twemlow’s What Is Graphic Design For?, a few of these the forms that designers regularly use include:
Music and sounds
Signage and wayfinding systems
Magazines and periodicals
All of these forms require very different skills for making them, different critical tools for understanding them, and different expectations from audiences in terms of which forms favor certain kinds of content when others do not. Successful designs and designers not only understand these problems themselves but manage to make them relevant to their audiences.
We’re reading and writing more than we have in a generation, but we are reading and writing differently—skimming, parsing, grazing, bookmarking, forwarding, retweeting, reblogging, and spamming language—in ways that aren’t yet recognized as literary.
As you transition from one into the other, you generate and spend currency in the form of intellectual energy, or CreATP. Science produces knowledge that is used by engineers. Engineering produces utility that is used by designers. Designers produce changes in behavior that are perceived by artists. Art produces new perceptions of the world, thereby granting access to new information in and about it, and inspiring new scientific inquiry.