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Agalia Tan
Learning Ground
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Bits and blobs of knowledge and useful materials that are worth remembering/revisiting throughout the course of my creative journey in advertising

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THE WHEEL OF MOTIVES
THE WHEEL OF MOTIVES
Centrality x Culture
Centrality x Culture

The theory of maximum taste says that each person’s mind is defined by its upper limit—the best that it habitually consumes and is capable of consuming.

Exposure to genius has the power to expand your consciousness. If you spend a lot of time with genius, your mind will end up bigger and broader than if you spend your time only with run-of-the-mill stuff.

David Brooks' theory of maximum taste

The task is not so much to see what no one has yet seen, but to think what nobody yet has thought about that which everybody sees

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“To get people to build a boat you don’t need to get them to weave canvas, forge nails, or read the sky. You need to give them a shared yearning for the sea.”

— Antoine de Saint-Exupéry

Hype as a scale
Hype as a scale
Rory Sutherland's 11 Rules of Alchemy
Rory Sutherland's 11 Rules of Alchemy
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