Bits and blobs of knowledge and useful materials that are worth remembering/revisiting throughout the course of my creative journey in advertising
The theory of maximum taste says that each person’s mind is defined by its upper limit—the best that it habitually consumes and is capable of consuming.
Exposure to genius has the power to expand your consciousness. If you spend a lot of time with genius, your mind will end up bigger and broader than if you spend your time only with run-of-the-mill stuff.
The task is not so much to see what no one has yet seen, but to think what nobody yet has thought about that which everybody sees
“To get people to build a boat you don’t need to get them to weave canvas, forge nails, or read the sky. You need to give them a shared yearning for the sea.”
— Antoine de Saint-Exupéry