Under this paradigm, supposed “unrestricted” IP is actually deeply constrained — capable only of a circular, sycophantic mode of generation — and the much vaunted “roadmaps” for the future of a project increasingly take on a parasitic form. The roadmap becomes a Sisyphean endeavour; in which the captive audience of owners are provided with scripted opportunities to extend the lifespan (or pump the floor price) of the project by continuing to produce what essentially amounts to promotional material. This is not a tool of creative liberation, rather it is something which encourages the ceaseless treadmill of more replica culture, only to validate a centralised property which cannot survive outside of mimetic puppetry; getting its owners to say its own name.
“‘Design’—the art, science, or business of representing others visually—serves the dreams of the commissioner. And when there are no dreams, practical goals will do. Can design itself, however, dream? In the human mind and body, dreams play an essential role in ‘post-producing’ our lived experiences. Thus, can design, devoted as it is to life, still be healthy and self-repairing when it can’t dream?”—Metahaven, Uncorporate Identity, 2010.