This is the urbane split/side evolution to post-Chobani BDA design.
Incorporating elements of Web Brutalism and sometimes Neu-Grunge (typically elements that have diluted into other aesthetics, such as text distortion).
Serif fonts, muted colours. Black, copper, bronze and gold.
Large amounts of whitespace, minimalism but 'classy', incorporating 'zen' elements in materials used.
Product photography, whilst still using similar layouts and perspectives (top-down, isometric) as BDA photography, generally has a more staged feel, with sharper, more dramatic lighting. Plant and branch shadows, prismatic or refractive elements scattering the light.
Natural materials, granite and marble. Often rough stones. Fabric.
[[Will revise this again later]]