In the 80s, Rei Kawakubo of Comme des Garçons undertook an interesting but ultimately ill-fated retail experiment. In her stores, she removed the mirrors from dressing rooms. The intention was to focus attention away from appearance, and instead onto the sensation of how the clothing felt, the affect it had on your body.
‘I consider clothing as an important area of strategy in art, as a territory of expression that takes the artist right into the realm of reality that is very much a parameter to people’s experience of society. So the works I have developed as clothing are made to be worn, though there is a clear difference for the wearer with the clothes they might normally wear, so that the act of wearing my clothes differentiates the experience from normality in the surrounding world. My intention is that in wearing one of these clothes you yourself become an integral manifestation of the work, and your internalization of the meaning of the work is through that act of wearing it, and subsequently what happens to you as a result. The works alter your interpersonal relationship with the other people you come into contact with, and alter their relationship with you…..’
— Multiple Clothing, Designs 1965 – 1999, Stephen Willats, Walther König, Cologne, 2000