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Marketing Hypotheses

  1. Always think & act from the recipient's POV (empathy, etc.)
  2. Clearly articulate value
  3. Wrap everything within a story (this doesn't have to be contrived)
  4. Opposites Attract
  5. These days novelty is essential
  6. Remove all points of friction
  7. If you're going to communicate, do so like a normal human being
  8. Don't waste people's time or attention. That's happening enough without you getting in on the act.
  9. Know why you're doing something, even if it's only based on instinct.
  10. Focus (one group / medium / site / platform / message) Test (numbers / feedback) and Repeat or Revise.
  11. Don't lose your humanity.

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"The philosopher Attalus used to say that it was more of a pleasure to make a friend than to have one, in the same way as an artist derives more pleasure from building a product than from having completed a product" - Seneca (via Attalus)

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The List

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