1 – Show up. Many work sessions will feel unproductive which can feel frustrating, but the best creatives sit down to work even when they don't feel like it. Consistency rewards creativity.
2 – Generate a ton of ideas. Your best ideas rarely come early. So when you think you've got it, keep going.
3 – Refine the good ones. If you find yourself over-explaining, it's likely too difficult to digest. The best ideas are simple and easy to understand.
4 – Share the best ones. The potential for criticism forces you to pay attention to the details, and naturally encourages you to improve.
One mistake is just an outlier. Two mistakes is the beginning of a pattern.