Techniques for visual communication
From A Primer of Visual Literacy, Donis A. Dondis (1973)
Balance
Instability
Symmetry
Asymmetry
Regularity
Irregularity
Unity
Fragmentation
Economy
Intricacy
Understatement
Exaggeration
Predictability
Spontaneity
Activeness
Stasis
Subtlety
Boldness
Transparency
Opacity
Consistency
Variation
Accuracy
Distortion
Flatness
Depth
Sequentiality
Randomness
Sharpness
Diffusion
Repetition
Episodicity