The decreasing value of authenticity in favor of the efficiency and replicability of the Premium Generic puts new graphic designers in a weird place, left wondering where to apply the originality and creativity that was valued in design school but the job market doesn’t seem to have room for.
Can we come up with our own normcore strategies not only to ameliorate our own lack of agency, but to imagine a post-authentic graphic design where our “radical creativity” is in service to social and political progress, instead of just consumer capitalism?
This is why writing is important. It’s harder to fool yourself that you understand something when you sit down to write about it and it comes out all disjointed and confused. Writing forces clarity.