C.G. Jung succinctly gives us a taste of this when he says that “At times I feel as if I am spread over the landscape and inside things, and am myself living in every tree, in the splashing of the waves, in the clouds and the animals that come and go, in the procession of the seasons.”
“Metaphor unites reason and imagination. Metaphors are not merely things to be seen beyond. In fact, one can see beyond them only by using other metaphors. It is as though the ability to comprehend experience through metaphor were a sense, like seeing or touching or hearing, with metaphors providing the only ways to perceive and experience much of the world. Metaphor is as much a part of our functioning as our sense of touch, and as precious.” George Lakoff and Mark Johnson in their book, Metaphors We Live By (1980).
In today's highly commercialised web of multinational corporations, proprietary applications, read-only devices, search algorithms, Content Management Systems, WYSIWYG editors, and digital publishers it becomes an increasingly radical act to hand-code and self-publish experimental web art and writing projects.