When I build an interface, I want you to feel in control, not being commanded. I want it to be yours, not mine. I don't want to want it, I want you to want to use it.
Think about a time when you felt like your true self. You could be with your family or friends who completely accept you, or performing a hobby that you enjoy immensely and can lose yourself in. You feel at ease, blissful, void of judgement because you can shake any preconceived notions of who you are, who you are supposed to be, and just be.