The objective of image and meaning making, as I practice them, is not to influence or critique the opinion of others; rather, it is in and of itself an act of generating reality. The making of these visual worlds and their subsequent encounters with other minds already unfold their full potential in the material world. Critical intention cannot effectively engage in this mattering process. By focusing its attention on what is unwanted, critique sends conflicting signals to the materialization process and results in neutralizing it. Worse still, it supports those undesirable tendencies in their mattering by measuring, qualifying, recording, documenting, publishing, and hence drawing all this instrumental attention to them. Meanwhile, the technical instruments that are employed in these procedures, whether they are an artistic or scientific kind, empower and magnify materialization processes further. Only clear and affirmative intention has the ability to manifest effectively.