This must be our new design mantra: There when you need it, invisible when you don’t. It would be much better than what we believe today: There when you need it, incessantly begging you to come back when you don’t.
Can we imagine new models of participating in digital public spaces that aren’t fueled by scarcity, but other kinds of encoded values?
I was also learning about color psychology and realized that there's a reason why the interface on these platforms is blue, like Facebook and Twitter and Instagram. Blue is a very welcoming calming color. It's the color of the sky, the color of the sea. We're evolved to be soothed by blue tones. Meanwhile what color are notifications?
Creators are compelled to seek the broadest possible audiences and to create content that attracts advertisers. This business model—or lack thereof—has a profound impact on which creators can make a living and what they create (incentivizing viral, attention-grabbing, and aspirational content, while disincentivizing niche, in-depth content).
“Software has become our interface to the world, to others, to our memory and our imagination—a universal language through which the world speaks, and a universal engine on which the world runs.”