Last semester, I explored the question "How have advances in technology changed the way we collectively listen to and remember music?" I researched current and past music listening platforms, how music relates to memory, and more relating to the experience of listening. What I didn't cover, though, was the creation of music. My interest in music has increased dramatically since I began interning for Q Prime, an artist management company. I love getting involved with the branding of different bands and artists, helping them push their ideas further through design. I'm intrigued by the way technology is changing the industry, especially the making of the music. All of these inspirations have led me to this final semester of thesis work, based on the genre of bedroom pop.
Bedroom pop is a genre of music and aesthetic in which bands record at home. It’s named after the DIY aspect of the genre—music you can make in your bedroom. Bedroom pop is known to sound fuzzy and have a low quality, as if the artist recorded the track on an iPhone and used a laptop to produce it. Eventually not every song will be created this way, but many bedroom pop stars begin with this process. The generation that has only known a world where the Internet exists has all the technology they need to become a bedroom pop star. The genre has become so popular among Gen Z kids because the music is relatable, coming from average teenagers and young adults.
Anyone* can become a bedroom pop artist.
*anyone under the age of 30 with a decent singing voice, songwriting skills, natural attractiveness, and laptop
Comparing the successful bedroom pop stars that define the genre today will help to define the formula to invent one. Things like album covers, lyrics, social media accounts, and overall aesthetic will be taken into consideration. The artists I will research to identify the necessary assets to the brand of bedroom pop stars include Clairo, beabadoobee, and LAUNDRY DAY.
I will be collaborating with my coworkers and friends from Q Prime to turn one of them into a bedroom pop artist. Sarah Hooper, who studied creative writing and music in college, is the perfect candidate. We will reinvent her original songs to fit the sounds of the genre and I will direct the design of her persona. I will lead the design of her entire brand, including an Instagram handle & content, album artwork, and a music video. She will fit perfectly within the realm of the genre with just a touch of an edge to keep her in the category of originality. This project is a critique and an embrace of the genre of bedroom pop; seemingly easy to pull off but authentic enough to influence an entire generation.