ES: ideas just come out of nowhere and float away. A friend of mine said that real art is like wild mushroom spores. You can’t plant a truffle. It’s not something you can contrive, no matter how much capital or effort you put behind it. There’s always some spark of random, organic emergence happening.
VA: To use your mushroom analogy: the things that I can control are the humidity, the darkness, the weather, instead of the actual idea. So, as my career has been evolving, I’ve been focusing on creating something in the ecosystem, and that is the kids, the consumer, the atmosphere, and where these ideas land. And the ideas come from sparks.