"Do the incentives our tools tirelessly pursue on our behalf include human thriving, meaningful work, rich and humane interactions? Do we believe these things to be unachievable, unknowable or worthless? If not, when are we going to shift our focus?
If we wish to build not only better machines, but better relationships with and through machines, we need to start talking far more richly about the qualities of these relationships; how precisely our thoughts and feelings and biases operate; and what it means to aim beyond efficiency at lives worth living."
- Tom Chatfield
"We are biased, beautiful creatures. Technology and intellect allow us to externalise our goals; but the ends pursued are those we chose."
- Tom Chatfield
“Silence is a resource,” it said. It could be marketed just like clean water or wild mushrooms. “In the future, people will be prepared to pay for the experience of silence.”
People already do. In a loud world, silence sells. Noise-canceling headphones retail for hundreds of dollars; the cost of some weeklong silent meditation courses can run into the thousands. Finland saw that it was possible to quite literally make something out of nothing.
In 2011, the Finnish Tourist Board released a series of photographs of lone figures in the wilderness, with the caption “Silence, Please.” An international “country branding” consultant, Simon Anholt, proposed the playful tagline “No talking, but action.” And a Finnish watch company, Rönkkö, launched its own new slogan: “Handmade in Finnish silence.”