The garden of forking memes: how digital media distorts our sense of time

"Digital memory is material. The Cloud is made of rare earth. Lamps in video games use real electricity. In cyberspace, we’re constantly surrounded by simulations, abstractions, and pseudo-events that make it all too easy to forget about the geological stack that undergirds our virtual hall of mirrors. We forget that the garden of forking memes is rooted in the earth — in the underwater fiber-optic cables and server farms and electric “nervous systems” that connect us all together. Most designers and technologists try to hide the material complexity that lurks beneath the surface of the internet."