anonymity, or at least pseudonymity, is increasingly important if not fundamental to being active online in counter-hegemonic ways. This is very different from, say, 1990s ideations of IRL counterculture, where there was a premium on unmediated authenticity and “being real” (think MTV Unplugged). Now “selling out” is tying your online identity to your IRL life and real name. In part, this is because one of the biggest impediments to countercultural activity is the fact that the internet doesn’t suppress expression—it forces you to express and then holds you accountable for whatever you say for years. On the platform, silence isn’t an option, at least not if you want the network to remember you exist.