whats-cpm-in-advertising.jpg
whats-cpm-in-advertising.jpg

CPM is one of the most commonly used metrics. It is an abbreviation for “cost-per-mille,” where “mille” is a Latin word which means “thousand.” As such, this metric indicates that the cost of CPM advertising is calculated based on measured impressions. For every thousand impressions, advertisers pay Google a certain amount of money.

https://ppcexpo.com/blog/whats-cpm-in-advertising

paul finch
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