Just as image macros derive meaning from the tension between word and image, so they also straddle the line between personal and collective experience, between popular and elite forms. Memes, like our Twitter rants and our selfie angles, are a spontaneous communal association of meaning with a form. These shapes are collectively molded. They speak to the collective experience of our transition into a life suffused with digitality, where so much of how we conduct and understand ourselves is augmented by digital technology. Image macros in all their forms are a window into how we negotiate this transition, as well as a window into the uniqueness of this historical moment.

Lea S