“To be truly countercultural in a time of tech hegemony, one has to, above all, betray the platform.”
6ix9ine is subcultural, but he isn’t countercultural. Someone like Edward Snowden, by comparison, isn’t subcultural but may be the closest we get to a countercultural figure in the postdigital age.
I’m at 5 million views in one hour. […] A rat is doin’ more numbers than you. Numbers don’t lie.” But behind 6ix9ine’s self-loyalty is an unwitting loyalty to the platform and, by extension, to the shareholders of Alphabet and Facebook, Inc. And this is where it gets tricky. To be truly countercultural today, in a time of tech hegemony, one has to, above all, betray the platform, which may come in the form of betraying or divesting from your public online self.