One of the core principles of good UX design is that every page should have a single primary purpose. If you can't answer the question "What is the one thing you want the user to do on this page?" then you can probably improve its effectiveness.
Here's how to design ecommerce CTAs that convert - InVision Blog 
Added 2 years ago by Timothée Goguely
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Here's how to design ecommerce CTAs that convert - InVision Blog 
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One of the core principles of good UX design is that every page should have a single primary purpose. If you can't answer the question "What is the one thing you want the user to do on this page?" then you can probably improve its effectiveness.
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