Op-Ed | The Cynical Realism of Demna, Gosha and Lotta
Federico Martelli

NEW YORK, United States - Things that take hold as a novelty in the fashion world often feel at once new and entirely familiar. The phenomenon of the three Russian creatives who have recently captured the industry's attention - Gosha Rubchinskiy, Demna Gvasalia and uber-stylist Lotta Volkova - is a case in point.