Yes, we are a bit picky in choosing our clients, and selecting the ‘right’ clients is very important. It’s what enables us to balance both practices and maintain our enthusiasm. When we fail at client selection, something we’ve learned mainly how to avoid, we risk losing the balance. We got to know Massimo Vignelli near the end of his life, and he said something to us once that very much informs our approach to client selection, “Good clients bring better clients. Bad clients bring worse clients. Choose your clients wisely.”

nicole stowe