What is being normalized here is the disparity between our online and offline selves. As we flaunt and exploit our online personas for the gratification of the actual voyeur within us, the divide widens. We watch ourselves being watched, to borrow Berger’s idiom, and thereby hand over power to those who survey us—not to an individual or demarcated group, but simply to the abstract notion of the audience. The power differential is eventually felt personally, sometimes painfully, because the audience is never clearly identified.