Who Are the New Yuppies?

but, for the aspirational class, it is members' eagerness to acquire knowledge and to use this information to form socially and environmentally conscious values that sets them apart from everyone else-which is why a $2 heirloom tomato purchased from a farmers market is so symbolically weighty of aspirational class consumption and a white Range Rover is not.

Charles Broskoski

Source: Who Are the New Yuppies? | New Republic