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Omni-Channel Shoppers: An Emerging Retail Reality 
Added a month ago by Consortia Systems
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Omni-Channel Shoppers: An Emerging Retail Reality 
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The way we think about and approach retail marketing is changing. Today, success means reaching consumers wherever they are, on whatever device they may be using. Increasingly, that means smartphones. According to Google data, for much of the 2014 holiday season, mobile shopping clicks exceeded those on the desktop as shoppers made their purchase decisions on the go.
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