Social Cooling describes how big data is greatly increasing pressure to conform. Our data is turned into thousands of scores, which are influencing your chances to get a job, a loan or insurance. As people become aware of this, they change their behavior. Scientists see a rise in self-censorship and a growing culture of risk-aversion.
What is Social Cooling? 
Added 2 years ago by Paul Asselin
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What is Social Cooling? 
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Social Cooling describes how big data is greatly increasing pressure to conform. Our data is turned into thousands of scores, which are influencing your chances to get a job, a loan or insurance. As people become aware of this, they change their behavior. Scientists see a rise in self-censorship and a growing culture of risk-aversion.
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