What she discovered was that, under uncertainty, many people have an implicit bias against creativity. An implicit bias is one that we are not aware of. She tested this with an implicit attitude test or IAT. Test subjects were shown words that were associated with creativity or practicality and asked to pair them with positive or negative words (cake or heaven are positive words, rotten or vomit are negative). The subjects almost all said they loved creativity, but when they were primed with uncertainty, their IAT test results suggested they felt negatively about creativity.