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CrossFit, Neo-reaction, Apple, Tony Robbins, Heaven's Gate, NASA Jet Propulsion Lab, Soylent. Each of these religious groups, ideologies, and brands has something in common. They are all cults: highly meaningful targeted social experiences that latch onto and manipulate human value systems for the benefit of the organization.
Cult Design Workshop | Pioneer Works 
Added a year ago by Toby Shorin
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Cult Design Workshop | Pioneer Works 
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CrossFit, Neo-reaction, Apple, Tony Robbins, Heaven's Gate, NASA Jet Propulsion Lab, Soylent. Each of these religious groups, ideologies, and brands has something in common. They are all cults: highly meaningful targeted social experiences that latch onto and manipulate human value systems for the benefit of the organization.
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