Why Dark Patterns Won't Go Away

Since October of last year, Microsoft has been sending customers of Windows 7 and Windows 8.1 desktop pop-ups, asking them to update to Windows 10 for free. About a month ago, users who had resisted the Windows 10 siren call suddenly found themselves being tricked into updating, when Microsoft made clicking the pop-up's bright red "Close" button actually initiate the update instead.

James Zhou

Source: Why Dark Patterns Won’t Go Away