Lunar Identity System for ROOTINE by Daily DialogueLunar Identity System for ROOTINE by Daily Dialogue
Lunar Identity System for ROOTINE by Daily Dialogue

ROOTINE is described as a “friendly, uplifting brand for discerning people” that provides a series of products created with the “highest quality and functional, natural design” in mind. Their offering is divided into three categories (JUICE), (7AM) and (UPGRADE), with each existing in dedication to “the continuous creation of a holistic, high-vibration lifestyle.” Tasked with uniting ROOTINE’s three distinctive subbrands within a singular visual identity Daily Dialogue has devised a functional yet elegant typographic system consisting of two contrasting typefaces. Alongside the typography we incorporated subtle moon shapes in reference to how ROOTINE’s juice products are harvested in-line with the Demeter system. It was important to create an identity that involves some spiritual moments dealing with nature and cosmos.

https://dailydialogue.cc/design/lunar-identity-for-rootine/
https://www.rootine-life.com/

https://the-brandidentity.com/feed/daily-dialogue-combine-functional-minimalism-nature-lunar-identity-rootine/

Actions
Connections