Soulgarden identity by Studio 87Soulgarden identity by Studio 87
Soulgarden identity by Studio 87

"With plans to expand across Europe, Soulgarden is a Germany-based landscape architect for high-end private gardens. Through their elegant design aesthetic, their mission is to make homeowners fall back in love with their gardens and re-establish a deeper connection to their land. Tackling the design of Soulgarden’s visual identity as part of a competition project, Studio 87 chose to contrast the digital forms of modernist sans serif typography with photography of land in its natural state – the architecture of our world long before any architects came into fruition. Set in CoType Foundry’s Aeonik Pro, the logotype takes on an entirely lowercase arrangement, elegantly complementing the company name’s consistent rounded forms." —The Brand Identity

Jeemin Shim