The 'terrifying' moment in 2012 when YouTube changed its entire philosophy
Cecilia Bodin de Moraes

Although there wasn't any Roman-style backstabbing, YouTubers will remember the ides of March 2012 as a traumatic day in the company's history. In one fell swoop, the site's daily view count got completely demolished. We're talking a plunge of about 20% in one day: "Everyone was about to go into therapy!"