Brand architecture in 30 minutes

When the BBC asked me a couple of week ago to take part in the radio programme The Bottom Line, I jumped at the chance. I've always admired the programme's no-nonsense coverage of business, and the gently probing style of its presenter, Evan Davis. It's business without the jargon and without the hy...

Matt Khinda

Source: Brand architecture in 30 minutes | Wolf…
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