“The consumer wants food to be as cheap as possible. The producer wants it to be as expensive as possible. Both want it to involve as little labor as possible. And so the standards of cheapness and convenience, which are irresistibly simplifying and therefore inevitably exploitative, have been substituted for the standard of health (of both people and land), which would enforce consideration of essential complexities.”

— Wendell Berry, The Unsettling of America: Culture & Agriculture (1996)