How Millennials Like Their Makeup
Cecilia Bodin de Moraes

"There are no ugly women, only lazy ones," Helena Rubinstein once said. Moj Mahdara, the C.E.O. of Beautycon, a multicity cosmetics festival, has a more feel-good approach to the multibillion-dollar beauty industry that Rubinstein helped launch, which continues to insure that girls (and boys) keep raiding their mothers' vanities.