This work is very crucial to my tastes in two ways.
First, it reveals how ideology functions through architecture. Žižek compared the theories of Loos with Venturi. He claimed that ideology is at work especially in the apparently innocent reference to pure utility. The functionality is actually the message that the building emanates: it declares itself as being functional. And it’s exactly the message of excessive and non-functional ornaments that makes the building functional, which is livable. Žižek further took the example of Stalinist Neo-Gothic Baroque housing for the new rich in Moscow and the Kandinsky Prize scandal to show how problematic it can be if we’re indifferent towards the ideology behind the artworks.
And this indifference mentioned by Žižek inspired me to adopt an indifference in my design, not the indifference of the ideology behind aesthetics, but the indifference towards the hierarchical nature of the aesthetics.
Secondly, his critiques of the anti-elitism in architecture helped me carefully consider my position as a designer and my attitude when dealing with social antagonisms.

Hengrong Ni