Young people nowadays welcome personal advertising as a way of earning money by becoming influencers. A recent study shows that for children in the UK between 11 and 16, social media influencer was the second most popular pro fession. It's no surprise that in our current media environment, young people aspire to be famous and wealthy, even if that means selling out. The constant pressure of advertising messages is like a mandatory form of commercial entertainment that we have to endure to keep a high standard of living.