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The Whitney Museum's New Mark 
Added 9 months ago by John Caserta
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The Whitney Museum's New Mark 
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The Whitney Museum has a new mark: a dynamic W that responds to the artworks and words around it. Designed by Experimental Jetset, the new graphic identity embraces the inventive spirit of the Museum, and signals other changes afoot as the Whitney prepares to move to its new building in 2015.
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