So what makes an experience feel good? The “feel good” quality of an experience is usually called valence in psychology and neuroscience (also described as the “pleasure-pain axis”). This quality is to be distinguished from arousal, which refers to the amount of energy expressed in an experience. Four examples: Excitement is a high-valence, high-arousal state. Serenity is a high-valence, low-arousal state. Anxiety is low-valence, high-arousal. And depression low-valence, low-arousal.