How Pentagram's Michael Bierut Picks A Typeface
John Caserta

For the first 10 years of my career, I worked for Massimo Vignelli, a designer who is legendary for using a very limited number of typefaces. Between 1980 and 1990, most of my projects were set in five fonts: Helvetica (naturally), Futura, Garamond #3, Century Expanded, and, of course, Bodoni.