Baffled by Brilliance: Machine Learning as the Next Great UX Challenge
Pedro Pinto

There's a well-known W.C. Fields quote, "If you can't dazzle them with brilliance, baffle them with bullshit." When it comes to machine learning, there can be a tendency to dazzle with bullshit: to make grandiose claims about the capabilities of magical algorithms. Yet attempts to convey more correctly the real brilliance of Machine Learning often leave people baffled.