What’s left is the new aesthetic of lifelessness and void, a consumer culture of throwaway experiences that wash right over you like an Ambien. It’s made to be experienced without friction: seamless post-death entertainment from an empire ruled over by a sleepy, old man. “Avoiding friction,” the critic Rob Horning has noted, “becomes a kind of content in itself—‘readable books’; ‘listenable music’; ‘vibes’; ‘ambience,’ etc.” And this is in keeping with a generational preference for light demi-pleasures: bumps not lines; microdosing, not getting high; sugary milks made of oats; podcasts, not conversation; the simulated intimacy of ASMR. Each of life’s pleasures in small amounts.
Rediscovering Desire in a Panopticon of Virtual Pleasures
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