Every innovation results from a new interpretation, a new contextualization or decontextualization of a cultural attitude or act. The belief in an ineffable decision welling up from the depths of human freedom presupposes, in contrast, that we assume the existence of a hidden reality – even when it is now conceived of as absolutely free nothingness.
With sufficient cultural experience, an individual, whether he is a producer or consumer of the new, can appreciate something new as truly new, interesting, original, significant, and valuable before it has achieved genuine social success and acquired power and social recognition. On the other hand, the existence of an individual capacity to recognize the new means that the new necessarily contains something that inevitably brings it success in a given culture, whatever the power structures that back or oppose it.
(Excerpt From: On the New, Boris Groys)